Event and venue services operation Sodexo Live! has appointed Matthew Herter as the divisional director of its UK and Ireland team.

Herter previously worked for venues and events including the US Open, the Staples Center (cap. 20,000) in Los Angeles, The O2 Arena (20,000), and most recently as a consultant for the FIFA World Cup in Qatar.

Herter will be primarily responsible for the company’s venues and events in the South of England, including Ascot Racecourse, Bateaux London and its three Central London venues, including the Royal Academy of Arts.

In a statement Sodexo Live! said, “His extensive experience in the live events sector is incredibly well-suited to our ambitions and strategy. We’re passionate about doing things differently and helping our venue partners reach their true potential, and with Matthew and his team, we will continue to create exceptional moments and lasting memories for our guests.”