Joe GallopEvent and venue services operation Sodexo Live! has officially launched its VIP lounge at ACC Liverpool Group’s M&S Bank Arena (cap. 11,000).
To mark the launch of the lounge, senior business leaders, along with trade and local media came together to celebrate the official opening on 10 November. The night saw The Kaiser Chiefs and local musician Sam Cooke perform for the guests and fans at the arena.
The lounge has a maximum capacity of up to 110 guests and offers a menu curated for each event, along with a selection of premium drinks. Before and after arena performances, up-and-coming local music artists will make guest appearances in the lounge.
Sodexo said the mezzanine bar has views of the Liverpool waterfront and features a light installation that takes inspiration from the “ebbs and flows” of the River Mersey. The walls feature portraits of musicians who have performed at the arena, including Katy Perry, Beyonce and Paul McCartney by artist Peter Barber. The rear wall of the bar is illuminated with lyrics from the Beatles’ Sgt. Pepper’s Lonely Hearts Club Band.
Sodexo Live! UK&I CEO Rebecca Kane Burton said, “Our partnership with ACC Liverpool has grown ever stronger over the past 14 years, and we are delighted to be able to celebrate this so visibly with the launch of the Sodexo Live! Lounge. We are looking forward to the future with fantastic times ahead with the Eurovision Song Contest in 2023 and a host of exciting artists coming to the venue.”
The ACC Liverpool Group commercial director Ben Williams said, “We have no doubt that the partnership between ACC Liverpool and Sodexo Live! will continue to be a great success and will make use of both our combined expertise as the region’s leading arena and Sodexo Live’s world-class hospitality offer.”