A report by UK Music and VisitBritain says 6.5 million music tourists attended a festival or gig last year, generating spend of £2.2 billion.

The Wish You Were Here report demonstrates the pulling power of live music and its potential to fuel tourism throughout the country.

The report also suggests towns and cities should promote themselves by making more of their musical heritage – as Liverpool does with The Beatles. 

“It’s clear our music industry is doing a great job for the British economy, encouraging 6.5 million tourists who generated £2.2 billion last year,” said UK Music CEO Jo Dipple.

“Music tourism created over 24,000 jobs. Just think what we might achieve with policies that specifically target the music tourist in this country and abroad? Our opportunities are limitless. Consider the record demand for Glastonbury 2014. The love of music is a powerful driver for growth.”

A report by UK Music and VisitBritain says 6.5 million music tourists attended a festival or gig last year, generating spend of £2.2 billion.

The Wish You Were Here report demonstrates the pulling power of live music and its potential to fuel tourism throughout the country.

The report also suggests towns and cities should promote themselves by making more of their musical heritage – as Liverpool does with The Beatles. 

“It’s clear our music industry is doing a great job for the British economy, encouraging 6.5 million tourists who generated £2.2 billion last year,” said UK Music CEO Jo Dipple.

“Music tourism created over 24,000 jobs. Just think what we might achieve with policies that specifically target the music tourist in this country and abroad? Our opportunities are limitless. Consider the record demand for Glastonbury 2014. The love of music is a powerful driver for growth.”