British car maker Lotus recently hosted an unveiling for its all-electric supercar, Evija, at the Royal Horticultural Halls in Westminster, London.
Twelve current and historic Lotus cars drove in convoy around London landmarks in the lead up to the event, where crowds were assembled.
Two sessions saw over 350 VIP guests attend consisting of international automotive, business, technology and design media, UK business leaders, corporate and commercial partners, government officials, Lotus employees, racing drivers and other distinguished friends of the brand who were offered Champagne and fresh juices in Lotus yellow and green on arrival.
A complete blackout was created by production company Whitelight, and a draped tunnel through which yellow neon arches were suspended.
Once guests had taken their seats in the tunnel, the kabuki drop screen displayed the launch film ending with the car’s headlights beaming and the screen dropping to the floor for the big reveal.
Lorraine Thorne, venue sales manager at The Royal Horticultural Halls, said: “The Lindley Hall works so well for such secretive events, but the buzz and hype created on the day was phenomenal.”