The Kerrang! Awards return to East London venue Troxy tonight (9 June), with the general public invited to join the ceremony for the first time ever.
A Day To Remember and Asking Alexandria will both perform as part of a revised format from Bauer Media to the annual awards.
The first half of the festivities will welcome 600 celebrities, musicians, industry leaders and VIP ticket holders for a drinks reception and three-course meal. An additional 700 fans will be able to watch the ceremony from the upper circle of the venue, and later – new for 2016 – a further 1,300 will arrive for an exclusive after-party and two live performances.
“This time we felt it was time for a chance,” said Emily Rose Bramfitt, senior producer, Kerrang! “We have some incredible sponsors on board, including Red Strip, Zippo, Fireball, Ghost Vodka and Love Music Help Musicians, and we wanted to give them the opportunity to directly communicate with a targeted audience.
“Essentially, we are attempting to run two completely separate events within the same venue across one evening. Having worked with the Troxy team for the last four years, we have complete faith in them and we wouldn’t have thought to pull this off anywhere else.”
Daniel Smith, head of sales and events at Troxy, commented: “This year’s Kerrang! Awards are hugely exciting and we definitely love a change. We love working with Bauer Media as they are not afraid to revolutionise and improve the industry – and we are glad to play a part in that.”
Bauer will also apply the new event format to its Q Awards and MOJO Awards later this year.