Keith Prowse held its first experiential live showcase last week (8 October), unveiling its hospitality offering for the coming year.

Held at Somerset House, the event gathered 200-plus bookers and buyers to sample Keith Prowse’s 2016 corporate hospitality offerings, including trends, terminology and advice.

Guests were treated to previews of Twickenham Stadium’s hospitality for the RBS Six Nations, the luxury and service available at the Cheltenham Festival and Investec Derby Festival, a silent disco-themed room for Edgbaston, and the hospitality offerings at The Championships, Wimbledon, Kia Oval and The Aegon Championships.

MIX Global provided cocktails, while liquid nitrogen ice cream came from Lick Me I’m Delicious.

2003 Rugby World Cup winner Simon Shaw MBE and former British number one tennis player Greg Rusedski also took part in Q&As.

“We had a fantastic turn out and it was as brilliant opportunity for us to say thank you to our customers for their continued support, whilst also demonstrating our exciting innovations and developments for 2016,” said Andy Vinsen, COO at Keith Prowse. “We want to continue inspiring and delighting our clients with events like this, not only giving them unique access to the teams and venues behind Keith Prowse’s offering, but also taking every element our clients love about our hospitality and bringing them to life in one event.”