Kakao Friends has announced its first official pop-up store in Europe, in London’s Hyde Park Winter Wonderland.

The Korean lifestyle brand features eight beloved characters derived from a series of emoticons on Korean messenger app, Kakao Talk.

The store will open for six weeks within Hyde Park Winter Wonderland’s ‘Santa Land’, and will feature a range of 80 products from the new winter collection, including exclusive Christmas products. These include earmuffs, toys, slippers, body pillows, socks, gloves and plush toys, as well as lifestyle products like  mood lights and humidifiers.

Kakao Friends character Ryan is dressed as Father Christmas on the porch to welcome visitors into the Alpine hut-styled pop-up store.

Managed and produced by IMG, Hyde Park Winter Wonderland features attractions including: the UK’s biggest outdoor Ice Rink; Cirque Berserk; the world’s largest transportable wheel; the Magical Ice Kingdom; Bar Ice; Paddington™ on Ice; Zippos Circus; and multiple bars and restaurants.

The Kakao Friends pop-up store will be open daily from 10am to 10pm until 5 January (excluding Christmas Day).