Jägermeister, official sponsor of London Cocktail Week, will showcase the complexity of the spirits’ 56 herbs and spices with a collection of carefully crafted and enticing cocktails, ice cold shots, events and workshops at their pop-up in Big Chill, Brick Lane, 3-7 October.
A short 3-minute walk from the LCW cocktail village, Jägermeister’s Der Wald Bar will be located on the Big Chill terrace.
A selection of £6 cocktails will be available from Jägermeister’s Hubertus Circle bartenders, including: Black Magic, Manifest Hunter’s Tea, Jägermeister Sour, Jungle Hunt and Manifest on the Rocks, plus Jägermeister’s signature cocktail – Jägermeister Mule.
Jägermeister Ice Cold Shots will be discounted daily during Ice Cold Hour from 7-8pm.
LCW attendees are invited to attend free interactive workshops at Jägermeister’s new Meister Akademy in Big Chill. From ice sculpting and urban foraging hosted by Author Andy Hamilton, to cocktail “meisterclasses” and top-tips for DIY @ home cocktail making, the Meister Akademy will inspire you to reimagine the iconic herbal liqueur.
For trade attendees, Marian Beke, owner of The Gibson bar will present a talk on bar-trade sustainability.