Global brand experience agency Jack Morton has partnered with HERE Technologies to provide an immersive experience titled Step into the New Reality.

The experience is on show at the Consumer Electronics Show (CES) in Las Vegas, and was designed to bring to life the importance of location data, and the impact it has on our daily lives.

The technologies that enable a safer, more efficient and connected world require precise maps of our physical world. HERE harvests and processes enormous amounts of data to create these maps through “location intelligence”. However, most consumers are not aware of location data.

Step into the New Reality is intended to showcase this information, merging the physical world with the virtual one. The pavilion invites visitors through an immersive media entrance, through to six demo installations and an interactive city model.

Jack Morton created the architectural concept of the HERE experience, and collaborated with digital media design agency MESO, who created the digital aspects of the experience.

Jens Mayer, managing director at Jack Morton Germany said: “HERE’s location intelligence is an unsung hero in shaping the way we move – from connected and autonomous cars to smart mobility. We are proud to provide them with a brand experience at CES that beautifully showcases the fact that HERE truly is everywhere.”

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