Event Production Show has announced its headline session for Day Two of the 2017 show.

‘The Sporting Challenge: Creating new audiences through music’ will take place on the EPS Main Stage at 11am on 2 March.

The session will discuss how different event types are merging together to each other’s mutual benefit, to enhance both the organiser and visitor experience. How do you get two diverse events into the same venue on the same day, catering for two very different audiences? What are the pitfalls, and what are the benefits?

Industry leaders will fill this vital panel, including: Liz Doogan-Hobbs MBE (Liz Hobbs Group), Simon Bazalgette (The Jockey Club) and Jeremy Clifford (Kent Cricket Grounds). Channel 4’s Derek ‘Tommo’ Thomson will chair the discussion.
“Events and audiences are changing, presenting organisers with new challenges,” said Mash Media publishing director, Duncan Siegle. “This timely panel examines how organisers can work together for the greater good, creating innovative hybrid events that benefit the entire industry.”

The 2017 Event Production Show takes place 1-2 March at Olympia London. Register for the show here.