Global experience marketing agency George P. Johnson (GPJ) has appointed Nick Riggall as its head of digital strategy. Riggall will be based in the agency’s London office.

The agency says a clutch of new business wins have made for a busy second half of 2015 for the agency.

GPJ MD Jason Megson said: “We’re delighted to welcome someone of Nick’s calibre to the GPJ team. His appointment is a testament to our commitment to deliver clients relevant and innovative experience marketing solutions.”

Riggall added: “George P. Johnson’s passion and relentless obsession to create compelling brand experiences was a significant attractor. It’s matched by the determination to challenge the status quo, which plays perfectly into the opportunities opened up by the rise of digitally enabled audiences.”

Riggall has held senior roles at digital agencies including: SapientNitro, Weapon7, The Social Partners and Publicis for international clients including: Unilever, Allianz, Mercedes-Benz, Xbox and Carlsberg.