Festival Vision:2025 is a crowdfunding campaign launched by not-for-profit group Powerful Thinking, which aims to bring the live events industry together to combat climate breakdown.
Funding of £25k is targeted to publish a second edition of The Show Must Go On report, providing comprehensive, free-to-use, practical resources and advice to develop networks for sharing best practice, and creating a roadmap for change.
Events and companies will be supported through Festival Vision:2025 to create a pledge to reduce CO2 emissions 50% by 2025. This will be in the key areas of energy, resource management, water, food & drink, travel & transport and governance.
The report will also aim to ensure the information reaches decision makers who can implement new strategies.
The first edition of The Show Must Go On report was published in 2015, and the update, to be published by early 2020, will provide fresh, relevant information and guidance.
Melvin Benn, Live Nation, commented: “We can no longer ignore the global impact of climate change and immediate action needs to be taken before it’s too late. The challenge is bigger than any one of us can tackle alone, so it is essential more than ever that we collaborate as an industry to lead the way in protecting our world for future generations.”
“It’s bold, but achievable if we engage now and act. The first step is to fund the work collaboratively.”
Significant steps forward have been taken in the event industry during the last five years: technology is changing, and there are many examples of innovation across the sector. The Festival Vision:2025 campaign will gather and share the most up to date information, so event professionals can make the best decisions for events and businesses.
Chris Johnson (Powerful Thinking, Shambala Festival), added: “This is more than resources – it’s a movement. We have the opportunity for the events industry to come together and co-fund the best possible up-to-date resources, share information and support each other, to catalyse action on travel, waste, plastics, energy and emissions. It’s bold but achievable if we engage now and act, and the first step is to fund the work collaboratively.”
The 2020 Show Must Go On report will be written collaboratively by a working group of experts and led by creative industries environmental charity, Julie’s Bicycle.
A cross-industry steering group will be consulted, including Festival Republic, the Association of Festival Organisers (AFO), the Production Services Association (PSA), the Association of Independent Festivals (AIF), the National Outdoor Events Association (NOEA), the Nationwide Caterers Association (NCASS), Kambe Events, Plaster Creative Communications and Smart Power.
You can view the crowdfund page here: https://www.crowdfunder.co.uk/festivalvision2025
Photo credit: Michelle Roberts for Leeds Festival