Event marketing automation platform Evvnt has announced a new partnership with Site Impact, an email marketing operator for the newspaper industry.

Evvnt is a dynamic event marketing automation platform which syndicates events content to multiple event listing sites and calendars as a service. The new integration will bring email to the forefront of Evvnt’s product offering for promoters and venues, incorporating email marketing into an existing event listing.

Utilising our email marketing capabilities on Evvnt’s innovative platform expands our ability to connect event organisers with their ideal event-goer,” said Jennifer Gressman, Site Impact’s vice president of operations. “Email marketing has become a crucial revenue stream for print and digital media companies and Evvnt is the perfect platform to bring that to the forefront.”

Richard Green, CEO of Evvnt, added: “Consumers love email and we wanted to make it as simple as possible for local event organisers to create and send communications marketing their events to a targeted, opt-in audience.

“Our mission was to enable customers to create, target and send an email in three clicks, to an audience of up to 500,000 potential local customers, with no technical expertise required.”