London-based marketing specialist evvnt has acquired eventjuice, an events crowdfunding and industry blog aimed at helping people organise better events.

Evvnt CEO Richard Green confirmed that his company will downscale eventjuice’s crowdfunding service. Instead, the blog will provide a place for organisers to promote their events, along with its industry-led content.

Launched in 2010, eventjuice covers topics including event planning, online event management, event marketing and career advice for event profs. The acquisition is the latest in a string of purchases by evvnt, including Evolero and EventViva.

“Our mission as a company is to create successful events – not something we take lightly as we speak to hundreds of event organisers each month who are challenged by multiple marketing platforms, tight budgets and limited amount of time,” said Green. “Education is a key part of evvnt’s core growth strategy and eventjuice will be another vehicle to communicate our commitment to best in class event industry advice to help event organisers.”