Joe GallopThe Isle of Man Government Department for Enterprise has appointed Cube Partnership as the official merchandise supplier of the Isle of Man TT Races.
Cube Partnership, part of Cube International, will be working alongside the Department for Enterprise, the official promoter of the Isle of Man TT Races, to support the production and delivery of merchandised products ahead of the 2023 Isle of Man TT Races taking place 29 May – 10 June.
In 2022, Cube Partnership delivered merchandise for the Commonwealth Games, World Athletics, LIV Golf, Rugby League World Cup, Dubai 7’s, Caribbean Cricket, Aston Martin F1, Williams F1, Corona and the Jockey Club.
The company will be designing, sourcing, delivering, and retailing official licensed products at the Isle of Man TT Races official event shops, local retail outlets and via a dedicated online store that will launch in Spring.
Isle of Man TT Races business development manager Paul Phillips said, “The appointment of Cube, a partner with an incredible amount of international experience in the sports retail and merchandise arena is a real triumph for the TT brand and for our fans, and it takes us one step closer to achieving our vision thanks to the delivery of an online retail store. The online store will launch ahead of TT 2023 and gift a new level of accessibility as it will service fans globally.”
Cube’s commercial director Andy Bough said, “Being a major partner of such an iconic event, the ultimate ‘must see’ event for motorsport fans worldwide, we’re looking forward to leveraging our global licensing, merchandise and retail experience and bringing to life the unique IOM TT atmosphere through a world-class retail and merchandise programme for spectators and fans across the globe.”