Christopher BarrettBroadwick Group has become the new operator of East London venue Troxy (cap. 3,100), while the existing team will remain in place.
The operator of venues including Magazine London, Printworks and Depot Mayfield, Broadwick Group said it is partnering with the venue’s landlords Ashburn Estates Ltd to fund a £1.5 million refurbishment of the venue and establish a “broader and more ambitious programming and commercial vision”.
It said that while live music will still be the core of Troxy’s business, the partnership will see it grow into areas such as corporate events, film and TV production, and brand activations.
Troxy managing director Tom Sutton-Roberts said, “With big plans already on the horizon, including thoughtful venue developments and new ways to use the space, we’re ready to take Troxy to the next level, delivering even more unforgettable experiences across music, culture, and beyond, while staying true to the people and spirit that make it special.”
“Troxy has hosted some of the most unforgettable nights of comedy, music and spoken word, as well as thousands of celebrations that give it a special place in East London history,” said Broadwick Group CEO Simon Tracey. “We’re incredibly proud to support the next chapter, one that not only protects its soul but also unlocks new potential across music, culture, and experience.”