British Motor Museum has appointed two new senior sales managers to strengthen the conference and bookings team.
The appointment follows the refurbishment of its MICE facilities and re-opening its conference and event space for corporate hire.
Charlotte Dawes and Toby Batchelor will be responsible for generating new business and re-connecting with past customers and agencies.
Dawes has worked both agency and venue-side and has extensive knowledge of both. She previously worked as business development manager at The Manufacturing Technology Centre and prior to that worked at the NAEC Stoneleigh, focusing on exhibitions and outdoor events.
Batchelor has spent the last six years in the direct mail industry in business development, and latterly in the role of managing director. Prior to that, he had 10 years of advertising sales experience with Trinity Mirror, now part of Reach Plc.
Dawes said: “I am looking forward to spreading the word that the British Motor Museum has re-launched its MICE business and helping our clients create amazing events. There is so much potential at the Museum with great road access, free parking, excellent branding opportunities and for those looking for that special experience, the chance to dine in the Museum amongst the classic British cars”.
Batchelor said: “My role will give me the opportunity to leverage all that I have learnt from advertising and marketing and apply it to the vibrant conference and events sector. I’m keen to work with our clients to ensure that their objectives are met and that their delegates and guests have a memorable experience. The fact that the events and conference revenue helps to preserve our automotive history is also a great plus”.