Tottenham Hotspur recently held the opening ceremony for its new stadium, which still is without an official name.
Brittania Row supplied sound solutions for the ceremony, which featured three performances for 62,000 fans, and a TV audience of millions.
They were brought in by event producers Gary Beestone Events and Theatre, working closely with Donaldson Creative.
Before the match against London rivals Crystal Palace, fans were treated to 45 minutes of team favourites by The Tottenham Hotspur Marching Band, before the official opening ceremony was broadcast live on UK TV.
The artists comprised a choir from Gladesmore Community School with Lanya Matthews leading the vocal celebrations. The pupils were also joined by Spurs super fan and Welsh tenor, Wynne Evans.
Brittania Row previously worked on the closing ceremony for Spurs’ old stadium White Hart Lane, where it proved itself as a trusted supplier to the Premier League club.
Britannia Row client liaison, Tom Brown, explained why it was a very important gig to execute perfectly: “We had some of our expert TV and touring crew working on this job. With an event like this, there’s simply no room for glitches.”
Gary Beestone said: “This mini concert had a huge audience and called for a collaborative approach between both our team and Brit Row.
“We had a very intense task ahead but with Tom Brown in place handling audio from the very beginning, it meant the project benefited from absolute continuity; from conception right through to the delivery, I knew we were in safe hands.”
Spurs went on to win their opening game 2-0.