Amazon gets its own festival

Amazon has announced details of Intersect, a new two-day festival in the desert.

Intersect, put on by Amazon Web Services, takes 6-7 December, in Las Vegas and will feature performers including Foo Fighters, Beck, Kacey Musgraves, Brandi Carlile, Leon Bridges, H.E.R. and many more.

Attendees will be able to explore 1 million square feet of games and activities, including a video arcade, post-apocalyptic dodgeball stadium, and mega-sized ball pit with over 200,000 balls.

The Las Vegas Festival Grounds are intended to take on a futuristic and immersive feel indoors and out, with lasers, video screens, and lots of art and design.

Visual artists from around the world will create works, including a six-story video tower called the “Monolith”. Musgraves is providing creative direction on “UPLIFT,” a light show presented by Intel featuring 500 drones, programmed and led by women in a tribute to women’s contributions to advancements in technology.

“Music has been an uncanny unifier of people over the years,” Ariel Kelman, VP of worldwide marketing at AWS, said in a statement. 

“We’ve built a pretty amazing and unusual live music experience at our annual AWS conference that attendees have loved; and with Intersect, we’re excited to extend this unique event into a two-day, public music festival.”

Single-day and two-day general admission, VIP, and VIP+ tickets are on sale now starting at $169 at intersectfest.com.

Amazon has also been investing in its streaming music arm, growing its user base 70 percent over the past year, according to a recent Financial Times report.