Christopher BarrettABBA Voyage founding investor Pophouse Entertainment has acquired a stake in Iron Maiden’s publishing and master music rights, as well as the name, image, and likeness rights.
The deal follows the creation of the Infinite Dreams Museum Experience that was created by Pophouse for the Kilimanjaro Live-promoted EddFest performance by Iron Maiden at Knebworth House. Pophouse described the result of that collaboration as an immersive “Maidenville” that involved themed attractions and interactive fan experiences.
The Sweden-based music investment business said it is collaborating with the Iron Maiden team to film the heavy metal band’s ongoing Run For Your Lives world tour for a cinematic project. Other plans include “expanding interactive fan experiences and developing a digital universe centred around Eddie”.
Pophouse CEO Jessica Koravos said, “Iron Maiden is a band whose remarkable longevity and rich catalogue open up countless creative possibilities. With Pophouse’s partnership, the band now has the investment and creative firepower to keep evolving for decades to come. It is a privilege to support Iron Maiden in this new chapter and to help carry their extraordinary legacy forward for the fans who have built this global community over the past 50 years.”
The deal sees Iron Maidn join acts such as Tina Turner, KISS, Cyndi Lauper, Avicii and Swedish House Mafia among Pophouse’s rights portfolio.
Iron Maiden manager Rod Smallwood said, “I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped. The interest in the band has never been bigger and this strategic partnership, which we’ve been quietly working together on now for over a year, has already had results with the progress on the Infinite Dreams Museum and the filming of the current show.”