Sodexo Live! has secured a five-year contract extension with Henley Royal Regatta, continuing its decade-long partnership with the prestigious rowing event.

The renewal follows a record-breaking year in 2024, where the event saw unprecedented sales, underscoring the success of their collaboration.

Since 2013, Sodexo Live! has played a key role in shaping the Henley Royal Regatta experience, particularly through its management of the Fawley Meadows site. The Regatta, a centrepiece of the global rowing calendar, draws thousands of spectators annually, including top-tier Olympic athletes and emerging crews.

Under the renewed agreement, Sodexo Live! will continue to provide comprehensive hospitality services, including catering, site management and the construction and operation of various event facilities.

In a new development, Sodexo Live! will collaborate with its STH business unit, known for its expertise in travel, hospitality and ticketing for international sporting events.

Sodexo Live! CEO UK & Ireland Claire Morris said, “This year’s success highlights the strength of our partnership, and we are excited to bring new ideas and innovations to this renowned event.”

Henley Royal Regatta secretary and chief executive Daniel Grist said, “Sodexo Live! has been an integral part of the Henley Royal Regatta since 2013, significantly enhancing the event with their exceptional food and hospitality. We look forward to seeing this partnership continue to flourish.”

Sodexo Live! has been involved in several other major events this summer, including Royal Ascot, the Royal Edinburgh Military Tattoo and key football venues across the UK.

LinkedIn