Access All AreasVersatile and Juice Immersive have announced a new strategic partnership which they claim will bring together cutting-edge technologies, immersive content experiences, and innovative structures to drive experiential events into the future.
Versatile and Juice Immersive said the deal will see them collaborate to leverage the latest advancements in event technology including mixed reality, multi-user virtual reality and hybrid experiences. The collaboration is expected to enhance the capabilities and services of both companies and help brands and their agencies to create groundbreaking experiences across brand activations, festivals, exhibitions, conferences and corporate events.
“This partnership with Juice Immersive marks a significant step in our mission to transform the way people experience events,” said Versatile MD Timothy Cook. “By combining our strengths in delivering events with their technological expertise, we are excited to deliver a new era of innovative and unforgettable, tech-powered experiences.”
Juice co-founder & MD Gareth Abbott said, “We are excited to be working closely with Versatile to offer new and engaging immersive experiences that will inspire audiences. “Juice’s proven AppliedXR® methodology will help people tell their stories, connect with customers, and leave lasting impressions through impactful uses of immersive technologies in Versatile’s class-leading spaces.”