Nicola MacdonaldThe Ticket Factory has partnered with two UK sports governing bodies, British Swimming and England Squash.
The ticketing agent has secured a four-year contract with British Swimming, a body that represents swimming, para-swimming, diving, high-diving, synchronised swimming, water polo and marathon in the UK. The Ticket Factory will be responsible for five of the association’s national events each year.
As the official ticketing partner for England Squash the Ticket Factory will also work on major national events including The British National Squash Championships and the Allam British Open Squash Grand Prix.
The two governing bodies join The Ticket factory’s existing sports clientele, which includes Lawn Tennis Association, European Aquatics Championships, Matchroom Sport and Yonex Badminton.
Stuart Cain, managing director of The Ticket Factory, commented: “Over the last 12 months, we have strengthened our position within the sports sector, and winning these contracts put us one step ahead of our competitors yet again.
“One of the reasons we have won these contracts is because we’ve showcased how committed we are to putting the customer first. We believe ticketing is central to the customer experience and is often the first and most interactive touchpoint with the event.
“Thanks to our experience of working with national governing bodies and marketing reach, we have built up a large database which we have no doubt will allow England Squash and British Swimming to reach a new sporting audience and profile their events to a larger database.”
