Events food and drink platform Togather has acquired festival bars specialist Field Vision Bars.
The two businesses will retain their own brands and continue to operate as previously with the same teams in place, but Togather claimed the acquisition positions the combined food and beverage operation as the UK’s largest for live events.
The new, combined, operation will see more than 60 staff work across the F&B offering for venue and event clients including Love Supreme Jazz Festival, Boomtown, Isle of Wight Festival, The Long Road Festival, Silverstone and Drumsheds. The combined businesses operated collectively on their first event together over the weekend; the inaugural Blenheim Palace Festival.
Digby Vollrath and Hugo Cambell co-founded Feast It in 2017 before rebranding as Togather in 2022. Its backers include former chair of The Hut Group and CEO of Co-op Richard Pennycook, Nightcap Group founder Sarah Willingham-Toxvaerd and Bridgepoint PLC chair Tim Score.
Field Vision Bars was founded by Tom Curtis-Powley in 2016, and has an international client list including Snowbombing, Boomtown, Kendal Calling and Silverstone.
Vollrath said, “I met Tom in a pub in North London to talk about a co-tender we both wanted to win. We left that pub agreeing on something bigger: food and bars at events should be one operator, not two.
“This was the natural next step. One operator across food and beverage means a better experience for guests, more spend per head for organisers and a much simpler life for everyone running the event.”
“I started Field Vision Bars to do festival bars properly. Togather built the same thing in food,” said Curtis-Powley.” Putting the two together gives event clients one operator, one team and a guest experience that actually feels like it was designed on purpose.
“We have already worked together on some brilliant events and the results spoke for themselves. This deal is the natural next step.”
