Tom HallTTimebased, the events management agency, has unveiled a new brand identity to accompany the launch of its content-driven offering.
The new brand identity features a reimagined logo and website, while the new service will be a holistic offering to complement a company’s event by providing social media strategy, content and video production, graphic design preparation, and content for AR and VR integration within its two-year strategy.
The announcement is a key step in the company’s journey to become a one-stop shop for experiences and dynamic content, and reflects the evolution of the events industry by aligning events more with digital offerings. The new brand unveiling also coincides with the hire of veteran communications and content director, Georgia Farey, who joins as commercial director. Farey will spearhead the new department and guide the company into its new phase.
Richard Dodgson, creative director of Timebased said: “We pride ourselves on our innovative and forward-thinking approach and are committed to the service we provide our clients. We wanted to reflect our creative and energetic personality in our new identity and expand on our services to reflect the changing nature of events. We strongly feel Georgia is the perfect person to lead this journey. Over the last 23 years, we have solidified ourselves as the industry-leading creative producers and we are excited to see where the next phase of our journey takes us.”
On her appointment, Farey said: “Timebased has earnt its outstanding reputation across the industry and I’m impressed with its ongoing commitment to challenging how events are executed. The new content-driven offering reflects the holistic event approach now being adopted in the industry and I am looking forward to driving this new phase of the company’s life.”
The agency, launched in 1996, boasts names such as Marks & Spencer, Luxottica and GQ – where Timebased has been responsible for its events for the last 23 years. In 2009, the agency also introduced a Sustainable Business Policy to provide an industry benchmark and pursue its mission to achieve the ISO 20121 international standard for event sustainability.