Olivia PowellTicketCo, a European event payment and ticketing company, have signed a contract with Norsk Toppfotball to supply the top two Norwegian football leagues.
The five-year deal to provide payment and ticketing solutions to Norway’s top two tiers of football has been estimated at around £90M. This is the latest expansion for the tech company who have grown into the UK, Sweden and Poland as part of its plans for European development.
The company won the competitive deal after Norsk Toppfotball selected its bid out of ten submissions. TicketCo already has half of the top tier clubs in Norway and several in the lower league, including SK Brann and Molde.
CEO of Norsk Toppfotball, Leif Øverland, said: “With annual ticket handing of close to 2 million tickets at our club per year we required a forward thining and customer friendly ticketing function. It was important we established a common system to offer the best service to fans. We’re looking forward to this collaboration.”
CSO of Norsk Toppfotball, Carl-Erik Michalsen Moberg, said: “This is a significant milestone for TicketCo and football. “Through our collaboration with Norwegian Toppfotball we will add tremendous value to the clubs at the league level. It means clubs can delve deeper into data, have stronger buying power and collaborate more to provide fans we a joined-up service.
“This solution is relevant for other leagues both inside and outside Europe and we look forward to taking it to other leagues. Norway is ahead of development, which makes us the perfect shopping window for the rest of the world.”
In the UK, TicketCo has partnered with football clubs including Wycombe Wanderers, Kilmarnock, Solihull Moors, Macclesfield Town, Oxford City and Eastleigh. In the festival, event and music space is has partnered with Coalition Agency and Ministry of Sound, the International Tattoo Convention, Tobacco Dock, and Junkyard Golf.