The Ticket Factory has announced a partnership with Trinity Mirror Midlands, which has a portfolio of titles including the Birmingham Mail, Coventry Telegraph and Birmingham Post.
The partnership programme offers partners of the ticketing agent a range of benefits and additional market reach, and also drives benefits for customers themselves such as discounts.
The addition of Trinity Mirror Midlands reflects a strategic move by The Ticket Factory to expand its presence in the West Midlands region. As part of the NEC Group, The Ticket Factory is the official box office for the group’s venues, including the Barclaycard Arena and the Genting Arena, which sells around 2.5m tickets a year.
Tarah Gear, consumer sales and marketing director at The Ticket Factory, commented: “Our partnerships programme looks at ways in which we can add value for the ticket buyer and set us apart from the competition. As well as offering a range of benefits, we want to make buying tickets as simple as possible for customer, reaching them through the channels that they enjoy reading daily.
“Joining forces with Trinity Mirror Midlands will allow us to reach even more people locally who love live events – it’s now even easier for them to buy a ticket from the point of discovery.”