The Ticket Factory has joined forces with rock and metal website TeamRock to give the ticketing agent access to a platforms attracting a large number of rock, metal and prog fans.

The partnership will result in TeamRock Tickets, powered by The Ticket Factory and existing under the TeamRock brand as part of its online portfolio.

Stuart Cain, managing director of The Ticket Factory, said: “This deal means we’re now the go-to national agent for any event promoter looking to reach rock and metal fans. We’ll now have the opportunity to promote TeamRock Tickets and all of our rock and metal inventory through TeamRock’s online channels and their industry renowned magazines.”

TeamRock MD Tony Dowling added: “This is an exciting initiative which will help cement as the home of rock and metal. Our audience is built of loyal and passionate people, who will soon be able to buy tickets under our brand, meaning we can provide an even better TeamRock experience.

“The Ticket Factory’s technology and systems mean we’ll deliver a reliable service to our customers which will integrate seamlessly with the TeamRock brand. Their proposition of standing ‘for the fans’, developing their product with a customer-first approach and strong stance against secondary ticketing, aligns closely with our ethos as a credible and authentic media owner.”