The Great Escape festival (TGE) has announced a new partnership with BBC Music.
The festival which takes place on 18-20 May in Brighton, is set to join forces with BBC Radio One, BBC Radio Three and BBC Radio Six Music to promote upcoming artists across the channels.
“The announcement of this extended BBC Music partnership is great news for TGE – together we share a commitment to discover and nurture new music and we can’t wait to share our ideas and see this collaboration grow,” said Kevin Moore, event manager at The Great Escape.
“As we approach our 12th year it’s important that we work with broadcast partners who share our vision and BBC Music do just that which makes them a perfect partner for the festival.”
As part of the partnership, BBC Music will take over the Paganini Ballroom for a musical showcase over three nights. BBC Radio Six Music will showcase its Recommends strand on the Thursday night, BBC Music Introducing will host Friday night and BBC Radio Three’s Late junction will take over on Saturday night.
James Stirling, BBC music editor, commented: “BBC Music is dedicated to discovering and nurturing new British artists and The Great Escape is one of the best festivals to do this on the UK music scene. I’m very happy to be bringing TGE to life for our audiences across Radio One, Radio Three, Six Music, BBC Music Introducing and our digital platforms.”