Nicola MacdonaldSmart Group has appointed Stephen Lawrence as managing director of Battersea Evolution and seasonal venues.
Lawrence joins Smart Group after 21 years at Ultimate Experience, including five as managing director. During his time at Ultimate Experience Lawrence managed Concerto’s seasonal venue portfolio and oversaw events for a number of blue chip companies and consumer brands.
Smart Group CEO Greg Lawson said: “I have admired Stephen from afar and it has been a personal ambition of mine to have him as an integral member of my senior management team.
“This latest major appointment underlines the scale of Smart Group’s ambition and Stephen is now a key part of our strategy to support the growth of our seasonal venues and continue to deliver events of the highest quality.”
Lawrence will be responsible for overseeing strategy and driving commercial activity at Battersea Evolution alongside managing Christmas venue hires and summer party products.