Adrian PragnellBristol live music venue The Prospect Building (cap. 3,500) has become the first in the UK to permanently install TagMix.
The technology is designed to enable recordings of live performances that mirror the in-venue experience, and allow content teams to capture and share real-time live music content instantly, without the need for editing or audio syncing.
The Prospect Building, which opened in September last year, is a 25,000 sq ft warehouse space featuring an L-Acoustics sound system and modular stage that has hosted a wide range of live shows.
The venue’s head of marketing & content Ollie Kirk said, “We’re excited to have TagMix installed at The Prospect Building. At a time when show content is more important than ever, this technology makes a huge difference, allowing us to improve our content quickly and easily, without any extra hassle.”
TagMix said that as the industry evolves, the integration of live performance and real-time social content will be important for growth, visibility, and ticket sales. The company suggested its TagMix technology is transitioning from a festival and touring tool to a permanent feature in the UK’s top music venues.
TagMix CEO and Founder Andy Dean said, “We’re extremely proud that The Prospect Building is the first UK venue to permanently install TagMix. As one of the country’s most progressive new venues, it’s leading the way in how live music is experienced—both in the room and across digital platforms.”