The Production Services Association (PSA) has announced the appointment of Hannah Ratcliffe as its new general manager.

The trade association, which represents more than 2,500 individuals and companies in the live event production industry, said Ratcliffe will oversee the day-to-day operations of the association, overseeng member services and advancing its strategic goals. Ratcliffe will also serve as a key liaison between the PSA and event industry organisations, stakeholders, and government bodies.

Prior to joining the PSA, Ratcliffe managed the operational and creative delivery of events and shows at Legoland Windsor Resort.

PSA co-chairs Ratcliffe Liz Madden and Tom Rees issued a statement welcoming Ratcliffe: “Her hands-on experience in live production combined with her strong leadership skills makes her the ideal candidate to lead our association forward. We are confident that under Hannah’s leadership, the PSA will continue to grow its influence and enhance the support we provide to our members across the UK.”

Ratcliffe said, “I am thrilled to be joining the Production Services Association at such an important time for the live events industry. Having worked directly in live production at Legoland Windsor Resort, I understand firsthand the challenges and opportunities facing our sector. The PSA plays a vital role in supporting professionals and businesses that make unforgettable live experiences possible. I look forward to working closely with the council, members, and industry partners to build upon the PSA’s impressive legacy and develop new initiatives that meet the evolving needs of our diverse membership.”