MTV has announced that its first MTV Crashes event of 2016 will take place at the Ricoh Arena on 27-28 May 2016.
The event, officially titled MTV Crashes Coventry, is part of a three-year agreement between MTV UK and the Ricoh Arena.
Andy Gibb, managing director of the Ricoh Arena, said: “We are hugely excited to welcome MTV to the Ricoh Arena in May for what will be sure to be a fantastic arena festival. This is great news for Coventry and for music fans across the Midlands, and stadium concerts form the core element of our music and entertainment strategy.”
The live event will be broadcast across the MTV network, including MTV Music and MTV Live HD.
Jill Offman, managing director of MTV UK, said: “Live music in the UK is on a high right now and as the number one music television network we’re fervent about giving audiences up close and personal access to it, with immersive on-the-ground brand experiences that translate into great on-air content. Our Crashes events are always a highlight of the year and consistently generate high levels of digital and social engagement so we can’t wait to get to work on this one and give the people of Coventry a weekend to remember.”