London Fashion Week is moving from its traditional Somerset House venue to a car park event space in Brewer Street, London.
The event, which has been held in Somerset House since 2009, will span the two floors of the Brewer Street Car Park, Soho.
The British Fashion Council (BFC) will use the space for LFW guest registration, a photographers’ area and press, buyer and sponsor spaces.
Chief Executive of the BFC, Caroline Rush, said: “The long term growth of the UK’s designer fashion market is reflected geographically in this move that will see London Fashion Week designers showcasing collections in one of London’s most vibrant, diverse and creative hubs set within a mile of Bond Street, Dover Street, Mount Street, Oxford Street and Regent Street.”
“The new and exciting venue has already been dubbed as Brewer Street’s ‘Fashion Park’ and will offer freedom and flexibility to designers who will be able to transform the show space to reflect their own aesthetics and identity.”
Last season, British Council and the BFC used the space to exhibit more than 110 emerging fashion designers from nearly 30 countries as part of the International Fashion Showcase, the largest LFW exhibition that is free and open to the public.