The Ticket Factory, part of the NEC Group, has announced the appointment of Lisa Brown as client services director, where she look after the Genting Arena and Barclaycard Arena accounts as well as wider promoter allocations and artist services.
Brown was previously senior ticketing manager at AXS, primarily looking after The O2 Arena in London as well as looking after promoter allocations.
Before joining AXS, she spent eight years working for Ticketmaster UK in roles including ticketing manager for the London 2012 Olympic and Paralympic games and client account manager with her key focus in music.
Lisa says that one of the reasons she was attracted to the role is that The Ticket Factory is independent unlike some other agencies.
Stuart Cain, managing director of The Ticket Factory, said: “Bringing Lisa on board is a major coup. We already look after two of the world’s biggest Arenas – we’ve now got experience of the biggest which will help us drive sales for the Genting and Barclaycard Arenas.
“We’ve won a lot of business in sport recently but it’s important we don’t neglect two of our crown jewels. It’s Lisa’s job to keep these venues at the top of the pile and also build bridges with Promoters and the wider music business.
On her new role, Brown said: “I think The Ticket Factory is unique in that they are not owned by or closely affiliated to a promoter. There should be no conflicts of interest when securing new business; clients will see that we will not favour one above another.
“I am looking forward to working with the client services team, some of whom I have met at events, and others I know purely through working in the same industry for 11 years. I am keen to build those internal relationships whilst also helping to increase the external dealings of the company.”