Jack Daniel’s will launch its Jack Rocks campaign at Liverpool Sound City on 28-29 May.

The whiskey brand’s festival season will kick off when Jack Rocks hosts the Atlantic Stage at Sound City and will continue with a presence at the Isle of Wight Festival (9-12 June). At Isle of Wight the brand will partner with the This Feeling stage, which provides a platform for exciting breakthrough talent.

The season will close with Hackney Wonderland (15-16 October) and Cardiff’s SWN festival on 21-23 October.

These partnerships continue the brand’s long-standing association with musicians, venues and promoters.

Jack Daniel’s senior brand manager, Michael Boaler, commented: “Working with venues and promoters to give a stage to great talent is something that Jack Daniel’s takes immense pride in. This is a passion we share with This Feeling, which is what makes it such an electric partnership, and why we are delighted to see many of the bands on last year’s Jack Rocks stages continue to entertain fans on increasingly large stages.

“We’re certain that this year will be no different – Jack Rocks is a place where you can always enjoy live music and discover some of the best new talent first, taking home those moments that truly stick in the memory. This is why we’re so excited to be bringing it to an even wider line-up of festivals this summer.”