The Isle of Wight Festival has partnered with Liverpool’s The Beatles Story, to premiere a virtual reality experience dedicated to The Beatles.
“Become the Beatles” will allow fans to step into the shoes of the band members during their iconic performance of “Twist and Shout” in Liverpool’s Cavern Club, and witness Beatlemania through their eyes.
The VR experience will be available in the ‘Strawberry Fields’ area of the festival.
Isle of Wight Festival 2019 is taking place from 13-16 June at Seaclose Park, Newport, with headliners Noel Gallagher’s High Flying Birds, George Ezra, Biffy Clyro, Fatboy Slim, and Madness.
The festival’s theme this year is “Summer of ‘69 – Peace and Love”, and will see fans dressed in their ‘60s best to celebrate the 1969 festival.
Diane Glover, marketing manager at The Beatles Story, said: “We are very excited to be launching our new virtual reality experience at this year’s Isle of Wight Festival on the anniversary of The Beatles’ visit there in the summer of ’69.
“What better way to celebrate this occasion than by giving festival-goers the chance to virtually become one of The Beatles, playing to an audience of adoring fans on our award-winning attraction’s replica Cavern Stage?”
Fans can download the official Isle of Wight Festival 2019 app to be the first to find out stage times and plan which acts they want to see – the app creates a personalised list and offers handy reminders.