Edinburgh-based promoter FLY Events has announced it has rebranded to Watchtower Group and made two internal promotions.

The promoter, which runs Edinburgh’s FLY Open Air (cap. 4,000) and Perthshire’s Otherlands Music & Arts (7,000), has promoted Sam Joss (pictured centre) and Rachel Agnew (left) as directors in its festivals arm.

The news comes after the company’s biggest year to date, following the launch of Otherlands festival at Scone Palace and the opening of the company’s new Glasgow office.

Joss, who was recently named as one of the AAA 30under30, will become director of Otherlands, while Agnew will take on the role of marketing director.

The promoter now has three brands within its portfolio and said it aims to add more in the coming weeks. Its FLY brand, which started as a small club show in 2013, now sells more than 100,000 tickets annually across its festivals and club shows that take place in locations such as Edinburgh, Glasgow, Ibiza and Barcelona.

Watchtower Group founder Tom Ketley (pictured right) said, “For me, appointing two internal directors in the festivals arm of our business, before they turn 30 is one of my career highlights. It’s something I’m delighted about for both Sam Joss and Rachel Agnew who work extremely hard in putting Scotland on the map as a destination for youth culture.

“I am also delighted for our business which gives our team opportunities from within. Last year Sam and Rachel were instrumental in our growth as we continue to fly the flag and deliver some of the best events in the country.

“The past ten years have been a roller-coaster thanks to the pandemic but as our brands and team continue to grow, we felt it was important to evolve. The launch of Watchtower signifies the next phase of our journey as we add further projects to our portfolio.”