The Emirates Old Trafford in Manchester has provided a £32m boost to Greater Manchester, following its biggest year of conferencing and cricket on record.
The stadium will host over 500 conferences and events, as well as 24 cricket matches this year. This will include six ICC Cricket World Cup matches, with over 450,000 people expected to enter the stadium in the summer season.
The stadium also hosted TheStadiumBusiness Summit, which saw hundreds of delegates experience the venue’s flexibility and hospitality first-hand.
Daniel Gidney, chief executive at Lancashire Cricket said: “2019 is the biggest year in the Club’s history and Saturday’s ICC Men’s Cricket World Cup, West Indies v New Zealand was probably the most entertaining game in the tournament so far. We were delighted to have hosted a fixture that lit up Emirates Old Trafford.
“The game was a 23,500 sell out and a team of over 1,000 staff across Emirates Old Trafford helped deliver the experience of a lifetime for cricketers, spectators and worldwide media. With over 881 hospitality covers and 300 media meals served alongside 61,450 beers sold, the demand and expectations were high, and we delivered.
“Spectators travelled up to 11,000 miles and the unique appeal of the venue is one of the reasons why supporters return to Emirates Old Trafford each year.
“Our role as a host of the ICC Men’s Cricket World Cup is testament to the Club’s continuing growth and success, with the wider tournament providing more than a £32 million economic boost to Greater Manchester.”