The trend towards bookers demanding the impact of the experiential venue in their meeting and event requirements has prompted a new brand launch for UK catering and events company Sodexo Prestige Venues & Events.

The agency, which is event management partner at 50 of the country’s museums, sports stadia, heritage sites and visitor attractions (including Ascot Racecourse and Knebworth House), claims to be experiencing a rising number of requests for experience-based corporate and private events “in memorable and inspirational venues”.

Sodexo says it is meeting this demand with the launch of a new ‘Marks of Distinction’ brand.

“Our clients tell us that unique venues with experiential elements have a very real impact on guest and delegate attendance and engagement,” says Natasha Carr, UK venue & events marketing manager, at Sodexo Prestige Venues & Events.

“Which means that the lasting impact of the event is stronger and more beneficial to both the booker and attendees. We provide experiences that motivate teams, encourage attendance, reflect the host’s brand and allow for an experiential element to the event, bringing it to life.”

The company also reports an increase in the number of bookers wanting to add tailored experiences, such as venue tours, teambuilding activities, workshops and master classes. And, in a crowded market with plenty of choice, Carr says the company’s its central hub team is well placed to help bookers find suitable and effective venues and activities for each occasion.