Pan-European ticketing agent, promoter and venue operator CTS Eventim has launched EDGE (Entertainment Digital GmbH), a paid media agency that will specialise in the entertainment market.
It said the agency is designed to aid promoters, artists, managers and brands in creating paid media campaigns on high reach platforms. EDGE’s services will include advice and strategies for digital campaigns as well as their practical delivery and management.
Frederik Landwehr has been appointed COO of EDGE. He joins from Universal Music Group, where he was head of digital advertising. In his previous role he was responsible for all digital paid media campaigns and for media strategy consultancy for artists, labels and brands.
Landwehr said, “Our unique offering in the paid media market gives advertisers access to new customers in an appealing environment and creates real added value. And because all the latest media trends and developments are an everyday part of our business, we always have our finger on the pulse.”
EDGE managing director Dr. Frithjof Pils said, “Ultimately, we want to be measured by our performance. And the first 100 campaigns show that we can deliver a substantial return on ad spend.”
EDGE said it plans to break into more markets, such as cinema marketing, in the near future.