Max SteventonAEG owned ticketer AXS has made two senior hires with Peter Quinlan joining as Europe MD and Hannah Rouch as vice president of marketing for Europe.
Based in London, Quinlan will lead AXS’s European operations and oversee the company’s regional strategy. Rouch, also based in London, will manage marketing activities across European territories and report to Quinlan.
Both roles are newly created, and AXS said the appointments have been made with the aim of supporting the company’s European growth.
Quinlan previously spent more than 18 years at Live Nation Entertainment, most recently as Ticketmaster’s European VP. He has worked in marketing, sponsorship, and ticketing across international markets. Rouch previously worked at Gumtree/eBay and has held senior roles at Motors.co.uk and Bauer Media.
AXS said the new leadership appointments are part of its strategy to unify and expand its international teams and improve services for clients and partners.
“Europe remains a critical growth engine for AXS, and these appointments mark an important step forward in our continued evolution,” said AXS president of international Blaine Legere.
“Peter’s global experience and operational acumen, combined with Hannah’s deep marketing expertise and track record of execution, will be instrumental as we continue to scale and deliver across the region.”
Quinlan said, “There’s tremendous opportunity for growth, especially in Europe where promoters, venues, and artists are looking for innovative, transparent partners, with technology that can scale and deliver. I’m excited to help lead that charge.”
Said Rouch, “Our focus will be on strengthening our brand and reach across Europe and building out marketing as a growth engine for the business – accelerating our ability to deliver for our clients and enhancing our efforts to ‘hold the hand of the fan’ from show discovery to live event.”