Audi has appointed Showcase AVi to supply a permanent LED mesh screen at its west London showroom.

The Sytner Group, operators of the world’s largest Audi car showroom in west London, have appointed Showcase AVi to design, supply and install a permanent LED mesh column that will span the entire height of the building at this flagship site.

The brief, composed by the Sytner Group, was to design a technical solution located in the middle of the building that would become the heartbeat of the showroom. The screen will also provide a focal point at events in the showroom.

The screen will top 19m high by 6m wide, which is reportedly the tallest column mesh screen of its kind in Europe. The mesh panels are a SMD 15mm pixel pitch and run an intelligent multi-function operating system to the screen to display content on any part of the wall.

“This is a truly exciting project to be part of – we are working with world renowned brands at an iconic venue on a groundbreaking LED screen installation,” said Ben Collings, sales and operations director at Showcase AVi.