Olivia PowellAEG have announced that American Express will be the new presenting partner for AEG’s leading European festival, BST Hyde Park.
The festival, now named American Express Presents BST Hyde Park, will return in July 2020. American Express Cardmembers will have exclusive pre-sale access to tickets to all shows as well as a range of on-site benefits whilst at the festival.
EVP of AEG Global Partnerships, Paul Samuels, said: “American Express is a valued partner of ours and I’m thrilled that the success of our relationship has expanded to the new signing of our flagship festival. They offer Cardmembers and fans access to the very best events and the addition of American Express Presents BST Hyde Park, will further connect fans to unforgettable live AEG experiences.”
Vice president of Global Entertainment Partnerships & Experiences for American Express, Brandy Sanders, said: “We’re excited to bring American Express Experiences to the heart of London culture this summer, adding BST Hyde Park as a partner. From first access to the hottest tickets, to truly unforgettable experiences, we enhance the moments that bring our Cardmembers closer to the music and artists they love.”
AEG and American Express have been partners for over 15 years, and their partnership spans over 100 properties including venues, sports teams and events including; LA Live, Brisbane Entertainment Centre, The O2, LA Galaxy, Stockholm Globe Arenas Mercedes-Benz Arena, AEG Presents Global Touring, , Accor Hotel Arena Paris, All Points East, and more.