Non-profit organisation A Greener Future (formerly A Greener Festival) has unveiled its new website coinciding with UN World Environment Day (5 June), highlighting the new direction and services it aims to take.
First revealed at AGF’s flagship event, the Green Events & Innovations Conference (GEI) in February, the organisation said the rebrand to A Greener Future reflects the organisation’s expansion beyond the music industry and festivals to support the “broader events and sports industry including suppliers and stakeholders”.
The group said It highlights “the evolution of sustainability not only in events and entertainment but in society at large”.
The new website details services now available to support the sector, including the Sustainability Diagnosis providing organisations with a measure of their current sustainability performance, and recommendations for improvements.
A new membership service is now available which aims to give organisations access to greater sustainability support, guidance, and tools. With support from music climate action funders EarthPercent, it includes a free entry-level membership for individuals and small organisations seeking to access AGF resources and tools.
AGF CEO Claire O’Neill said: “It’s so refreshing after nearly two decades for A Greener Festival to start a new life as A Greener Future. We’ve broadened horizons bringing events, music, entertainment, and sports together to green up our sector in what remains of this vital decade. Our new services revealed today and those in the pipeline are designed to help. With huge emissions reductions to be made, requiring drastic changes to business-as-usual, there is no more time to waste. Those who don’t act and adapt will at very best cease to be viable businesses.”