Access All AreasArena Group has launched Arena Showblock Seating, enabling event organisers to build hospitality areas within grandstand seating.
Recently crowned Access All Areas Supplier of the Year at the Event Production Awards, Arena said the Arena Showblock Seating product combines its grandstands with Showblock’s modular structures to create a fully integrated product designed to maximise the potential of event infrastructure.
Arena acquired Showblock in 2024, and has since expanded its portfolio of modular structures, offering increased speed and flexibility compared with traditional construction. The new system enables organisers to create exclusive spaces and elevated viewing decks without requiring permanent infrastructure.
“Arena Showblock Seating forms an important part of our core offering, combining Arena grandstands with Showblock structures to transform underutilised space into high-value, revenue-generating environments within a single footprint,” said Arena Seating EMEA MD Terry Smith. “[It is] a strong example of how we’re continuing to bring smarter, more integrated solutions to the market.”
Showblock MD Nick Cole said, “It’s a great example of how we’re continuing to deliver smart, innovative and flexible solutions. I am looking forward to seeing it in action.”