Paul ColstonLive entertainment agency AEG Europe is expanding its FAME FOREST environmental initiative to Berlin following success in Hamburg. The project will plant a tree for every artist performing at the Uber Arena and Uber Eats Music Hall.
Sixty invited guests from the worlds of politics, business, sports, and culture gathered in Bötzow, near Berlin, to celebrate the launch in the German capital. In attendance were German ice hockey champions Eisbären Berlin, Oberkrämer’s mayor Wolfgang Geppert, and Berlin influencer Aron Troschke.
The event marked the fifth anniversary of FAME FOREST and sees the project expand from its Hamburg base to a new site provided by GESOBAU AG in Bötzow. Oberkrämer’s Mayor Wolfgang Geppert joined Jan Kienappel, managing director of AEG Germany, and the Eisbären Berlin team to plant the first of 40 trees on the grounds.
FAME FOREST has already seen hundreds of trees planted for international stars including Michael Bublé, KISS, and Elton John, who have all performed at AEG’s Barclays Arena.
“With every tree planted, we send a message of sustainability and community,” said Jan Kienappel of AEG Europe. “FAME FOREST is more than just a project; it symbolises the timeless connection between art, sports, and nature – all with a disco ball at the heart of environmental protection.”
Jörg Franzen, chairman of the Board for GESOBAU AG, said: “We are pleased to be able to give FAME FOREST a suitable place to grow here in Bötzow. The sustainable idea behind the project – the creation of jobs for disadvantaged people on one hand and nature conservation through the additional planting of wildflower meadows, nesting aids and beehives on the other – convinced us and fits in with GESOBAU’s self-conception as a socially responsible company.”
Photo: AEG senior executives celebrating the launch of FAME FOREST in Berlin (L-R: Dirk Dreyer, Jan Kienappel, Ole Hertel)