Christopher BarrettTicketmaster has announced a partnership with Tickets For Good (TFG), a platform that provides free and heavily discounted tickets for major live events to NHS and charity sector workers, teachers and volunteers.
Founded in 2019 and headquartered in Sheffield, TFG counts former Take That star turned solo performer Robbie Williams among its largest investors. The platform helps event operators provide tickets for less than £5 in the UK, and less than $5 in the US, to non-profit workers and others on low incomes.
In the UK, TFG’s collaborators include LIVE (Live music Industry Venues & Entertainment) and artist Yungblud (pictured) who used the platform for his inaugural BludFest in August.
Ticketmaster said that through its Distributed Commerce API, any artist, sports team or other event organiser can allocate a portion of their tickets to Tickets For Good.
“By launching this partnership to both the United Kingdom and the United States, we create a seamless and secure way for event organisers to do more good for the community. Our technology makes it easy for events to make their tickets available for a great cause,” said Ticketmaster distributed commerce EVP Dan Armstrong.
“Expanding our partnership with Ticketmaster represents a significant step forward in our commitment to helping those who contribute to our communities get to their favourite live events,” said TFG CEO Steve Rimmer.