London-based event app developer Second Screen has reported its highest-ever festival app usage, spotlighting the continued rise in app use at live events.
Second Screen, who are one of the UK’s only event-focused app developers, found that 87% of people who attended a music festival in 2018 downloaded an app, and expect that percentage to climb during the summer season.
Apps like Second Screen’s – which currently include Boardmasters, NASS, Love Supreme and Notting Hill Carnival – bring fans closer to the events they attend.
Almost three-and-a-half million people – an increase of 150% – now use at least one Second Screen app, with some users taking advantage of social feeds and line-up plans across several festivals.
CEO Niall Green is delighted with the sharp upturn in Second Screen’s client and user-base. He commented: “In 2019, festival and carnival directors are realising more than ever that the future of their events lie – at least in part – in technology. Paperless and convenient, our apps are not only beautiful, but environmentally-friendly and easy-to-use.
“The sharp spike in users, posts and screen views proves the upward trend in app usage across the live events sector, and we expect the rest of the season to see further spikes in these stats in a big way. Apps are the present and future of the festival experience!”