Snowbombing, the alpine festival based in Mayrhofen, Austria, has adopted a cashless payment system for its 2015 event.
The winter sports and music festival, taking place 6-11 April, will be 100% cashless for the first time, with wristbands provided by Intellitix.
It’s another blow for mobile cash points and those that supply them to festivals, who are already battling the perception that cash-reliant systems are outdated. The UK festival scene has been relatively slow to adopt cashless, and Snowbombing’s European setting is in keeping with Europe and North America’s acceptance of the technology.
Gareth Cooper, Snowbombing’s founder, said the decision to move cashless was part of an effort to improve the user experience.
“You can access our venues and events faster and use your wristband to make purchases across the festival site,” he added. “This cashless technology enables us to deliver live stages and bars in some of the most inspiring, inaccessible and remote festival locations in the world and helps make Snowbombing truly unforgettable.”
Details of how to set up the cashless system will be sent out to attendees with their tickets.
Intellitix’s CEO Serge Grimaux, who has been a vocal supporter of cashless payment systems, commented: “Introducing our access and cashless system will improve this experience even further; letting people focus on the music, and of course, the snow.”
“We’re always striving to implement the latest technologies at our events,” said Bradley Thompson, director of Broadwick Live, who organise the festival.
“We wanted to banish the inconvenience of carrying cash, navigating currency exchange and unfurling snow-soaked Euro notes to give our audience the opportunity to maximise their time and have the best possible experiences at our events.”
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